The new Signal White Now Original toothpaste formula combines two clinically proven technologies: White-Correct + technology with sapphire blue and green pigments that correct the color of your teeth for a 3x whiter smile instantly¹ and White-Infinity technology with naturally derived minerals that clean teeth and help remove stains gradually for long-lasting whiteness². This improved formula features 94% naturally derived ingredients. Clinically proven and enamel-friendly, White Now Original contains non-abrasive instant whitening ingredients and fluoride for daily use. Plus, the carton and squeeze tube of this toothpaste made from 22% recycled plastic are now fully recyclable. At Signal, we believe that your smile is an expression of your personality and your confidence. Our mission: to improve oral health for all, so that each of us can unleash the power of our smile. Signal has been supporting the French since 1961 to teach them the right habits from a young age and to demonstrate the importance of brushing twice a day, morning and evening. Attentive to protecting the planet, we take steps to limit the environmental impact of our products. ¹Clinically proven on 58 people compared to a standard fluoride toothpaste. Instant optical and temporary whitening effect. ²Clinically tested on 58 people with brushing twice a day for 4 weeks.