"NEW! Parodontax Whitening Care Toothpaste - helps stop and prevent occasional gum bleeding for healthy gums and strong teeth every day. Do you bleed when brushing or flossing? Healthy gums don't bleed. This can be a sign of gum inflammation that if left untreated can develop and lead to bad breath, red and swollen gums, gum recession and eventually tooth loss. Parodontax toothpaste is specially formulated to help eliminate the causes of occasional gum bleeding: daily use helps effectively remove plaque bacteria for healthy gums, strong teeth and fresh breath. The unique formula of Parodontax toothpaste gives it a special taste that can take between 5 and 15 days to be appreciated. Parodontax Whitening Care toothpaste also helps restore the natural whiteness of teeth by removing gently remove surface stains.