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Dermatologically tested, Williams Sensitive Skin Shaving Foam guarantees you a precise and quality shave while protecting your skin. With its century-old know-how, the Williams brand is recognized for its expertise in protecting sensitive skin. Its first shaving soaps were created in 1840 in the United States. In 1952, Williams arrived in France with the first shaving cream. The brand has continued to innovate and renew its formulas, successively launching the first shaving foam and then the first shaving gel on the French market. It positions itself as the specialist in men's skin protection and develops the APS system. This system offers triple protection: against cuts, irritation and razor burn. Widely known for its shaving products, Williams expanded its range of skincare products in 2014 and launched two new complete ranges: the 3-in-1 shower gel and the antiperspirant deodorant. 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